Mitsubishi Motors gives its Gloucester Rugby match day rights to charity
MITSUBISHI Motors in the UK is to help National Star, a charity supporting young people with complex disabilities, celebrate its 50th anniversary with the donation of its match day rights for one of Gloucester Rugby’s televised matches.
It is believed to be the first time that a partner of a top-flight rugby club has supported a charity in such a way, with Mitsubishi Motors putting National Star in the limelight at Gloucester Rugby’s Anglo-Welsh Cup clash against the Ospreys, which takes place on Friday 26th January at Kingsholm.
National Star is a Gloucestershire-based charity dedicated to helping young people with complex disabilities to realise their potential as equal and active citizens in control of their lives. The charity strives to provide the skills that young people with disabilities require to improve their independence and autonomy, both through the work of its college and via the sharing of its expertise with further education colleges, schools, local authorities and employers throughout the country.
Mitsubishi Motors has supported National Star for over seven years and has helped to raise more than £100,000 for the charity. It has also previously provided vehicles to help with the college’s work. By handing over its match day presence, Mitsubishi Motors is underlining its commitment to National Star and providing a far-reaching, innovative way to help significantly raise the charity’s profile.
The donation will notably see National Star replace Mitsubishi Motors as the main logo on Gloucester Rugby’s specially-made shirts. With the game being shown live on BT Sport, the swap of the logo will bring National Star and its invaluable work to the attention of a six-figure audience.
Additionally, National Star will take over Mitsubishi Motors’ presence in the match day programme, LED pitch side adverts and on the ground’s big screen. Gloucester Rugby is also providing National Star with a number of signed shirts for charity auctions.
David Ellis, Chief Executive of National Star, said: “This incredibly generous offer will have a huge impact in raising the profile of National Star locally and nationally.
“We are proud to be a Gloucestershire-based charity and for 50 years we have supported young people with complex disabilities to realise their aspirations. With Mitsubishi Motors’ support we will be able to help young people and their families for years to come.”
Lance Bradley, Managing Director, who is one of National Star’s 50th Anniversary Ambassadors, added: “It’s a privilege to support and be a part of National Star as it continues its work to help their students reach their full potential through educational support and independent living. At Mitsubishi we are always looking for ways to help raise awareness of National Star and we are delighted to give them our match day rights for this game, especially as it’s being broadcast live on TV. We are really looking forward to seeing National Star being in the spotlight at what is such an exciting and memorable time for the charity.”
Gloucester Rugby’s Chief Executive Stephen Vaughan added: “We have had the support of Mitsubishi Motors for over 12 years and they have been our main partner since 2015, so we were delighted to work with them when they suggested handing over their match day rights to National Star. It’s very unique for a brand to donate its rights to charity and it’s certain to capture the imagination of our fans, especially as National Star is celebrating being in our local area for 50 years.”