ONE of Hertfordshire’s leading automotive dealer groups has marked 21 years of serving the county’s motorists by opening a new Mitsubishi dealership in Hemel Hempstead.

It’s the first Mitsubishi dealership for the family-owned Palmers Motor Company, which has extensively redeveloped its long-established flagship site on Redbourn Road to create a six-car showroom for the brand.

Aftersales customers benefit from a cutting edge 11-bay workshop that includes separate MoT testing facilities. Outside, there is enough room to accommodate 80 pre-owned vehicles.

The 12-strong Palmers Mitsubishi team is headed by Managing Director Danny Palmer. He established the business in 1996 and has evolved it into an essential destination for the county’s car buyers.

Dan Branch, Group Sales Operations Manager, said: “When we were looking for a new partner we considered a number of manufacturers, but Mitsubishi really stood out. We have a firm belief that electric and hybrid vehicles are the future and Mitsubishi is at the forefront of this technology and, coupled with its forthcoming models, it’s a really exciting time to represent the brand.

“The range perfectly complements our existing portfolio, allowing us to offer a hybrid for the very first time and the L200 providing us with another option for fleet buyers, and while we knew the cars would be popular and we have a lot of experience of automotive retailing, we’ve been really surprised at the high volume of enquiries.”

He continued: “We prefer working with smaller manufacturers as it’s more of a partnership and another reason for choosing Mitsubishi Motors was that they share our traditional values. They’ve been very supportive and we’re really looking forward to working with the brand and introducing the area’s Mitsubishi enthusiasts to the Palmers experience.”

Lance Bradley, Managing Director, Mitsubishi Motors in the UK, said: “We’re exceptionally pleased to welcome Palmers to the Mitsubishi Motors dealer network. With an excellent reputation and official recognition for outstanding customer satisfaction, we know that the requirements of the region’s new and existing Mitsubishi owners are in the safest of hands.”

Photo: Dan Branch (foreground), Group Sales Operations Manager, Palmers Mitsubishi, and members of the new dealership’s team.