ONE of Surrey’s most successful automotive dealer groups has reaffirmed its confidence in the Mitsubishi Motors franchise by opening a new dealership in Reading – its second new Mitsubishi showroom in the space of a year.

Family-owned Shelly Motors has brought the brand back to Berkshire’s county town with a conveniently-located, newly-refurbished showroom on Reading Road, Winnersh.

The Reading facility complements Shelly Motors’ existing Epsom Mitsubishi dealership, which opened in December last year, and strengthens the successful partnership between the automotive group and Mitsubishi Motors in the UK.

Shelly Motors has completely refurbished the site’s six-car showroom at a cost of £65,000, while Aftersales customers benefit from a cutting edge nine-bay workshop, which includes a dedicated MOT test ramp. Outside, there is room for 35 Approved Used Mitsubishis.

The opening has created 10 new jobs across the business, from workshop technicians to sales executives and administration staff. Guiding the team are a trio of senior managers who are already familiar with the brand, including Aaron Jameson, Managing Director.

Shelly Motors’ decision to open a second Mitsubishi dealership was driven by the success of its first Mitsubishi showroom in Epsom, the appeal of the Mitsubishi model range and the opportunity to represent the brand in such a populated area as Reading.

Aaron Jameson, Managing Director, said: “Adding a second Mitsubishi Dealership to our Group was an opportunity we were very keen to explore and Reading is the perfect location. The brand fits perfectly within our portfolio and allows us to offer our customers a wide range of vehicles, from compact hatchbacks and hybrids to SUVs to all-wheel drive pick-ups.

“Mitsubishi Motors has been great to work with and it’s a very exciting time for us and the brand with the impending launch of the Eclipse Cross SUV. We’re dedicated to providing our customers with the very best experience and it’s our aim to quickly establish ourselves as one of the top performing Mitsubishi dealerships with an outstanding reputation for customer care.”

Lance Bradley, Managing Director, Mitsubishi Motors in the UK, said: “We are delighted that Shelly Motors has increased its commitment to the Mitsubishi brand. Their opening of a second dealership so quickly after their first underlines how attractive our franchise and model range are and with what they have achieved in Epsom, they are the perfect partner to represent Mitsubishi in such an important area as Reading.”

Photo: Aaron Jameson (foreground), Managing Director, Shelly Motors Reading Mitsubishi, and members of the new dealership’s team.