Mitsubishi Motors in the UK attends one-off Eclipse Cross global event
MITSUBISHI Motors in the UK was one of 10 worldwide Mitsubishi divisions to be present at the manufacturer’s unforgettable event that combined the all-new Eclipse Cross with the total solar eclipse.
Taking place just outside of Salem, Orgeon the one-off event captured the forthcoming SUV with the total solar eclipse that travelled across the entire contiguous United States for the first time in nearly 100 years. Mitsubishi live-streamed the phenomenon so that it could be viewed worldwide.
The uniqueness of the event attracted some of the world’s leading social influencers, who shared all the action as it unfolded with their thousands of followers.
Striking photography of the occasion will be used by Mitsubishi in the global marketing for the Eclipse Cross.
Amanda Gibson, Press & Public Relations Manager, Mitsubishi Motors in the UK, said: “Opportunities like this event come once in a lifetime and we were delighted to be a part of it.
“The occasion means we will be able to share some amazing photography with our media colleagues and with it being such a big year for Mitsubishi, to enhance the campaign for the all-new Eclipse Cross by successfully capturing it beneath a total eclipse of the sun was monumental.”
Customers can register their interest in the Eclipse Cross by visiting www.mitsubishi-cars.co.uk/eclipse-cross