MITSUBISHI Motors in the UK’s Area Manager team has grown even stronger with the appointment of automotive industry professional, Brett Dawson.

Brett joins as the Area Manager for the North West, his role seeing him use his 34 years of motor trade experience to assist 14 dealerships in their sales and marketing activity. He will be the dealerships’ first point of contact with Mitsubishi Motors in the UK.

Clive Messenger, Head of Corporate Sales and Field Operations at Mitsubishi Motors in the UK, said: “We want to provide our dealers with the best support possible and with Brett’s vast experience and hands-on knowledge of operating a busy dealership, we are positive that he will be able to help them achieve even greater success. Brett joins us at a very exciting time and we are delighted to welcome him to the team.”

Prior to his appointment, the father-of-four from Harrogate was an Area Manager for Subaru, but he’s certainly no stranger to Mitsubishi. For 26 years he was the Dealer Principal at a North Yorkshire multi-franchise operation that previously represented Mitsubishi, while he also has experience of prestige as well as volume automotive retailing.

Brett, 53, said: “It was the chance to work with the brand again that attracted me to the role. I’ve long admired Mitsubishi’s DNA – I can even remember being at the launch of the original Shogun – and I like how its vehicles combine supreme functionality with the latest technology. The PHEV is a superb example; it’s simply world-leading in what it does.”

The keen road cyclist added: “While the automotive industry has developed over the years, the nature of the trade has remained the same with the dealer model still essentially unchanged and vitally important. I’m really looking forward to using my experience to help our dealers achieve even better results and add to the strong growth of Mitsubishi Motors in the UK.”