MITSUBISHI’S growing advances in hybrid technology have contributed to one of Sheffield’s most successful automotive dealers joining the Mitsubishi Motors dealer network.

Europa, which has been established in the city since 2004, has opened its new Mitsubishi dealership at Granville Square, where one of the star attractions is the Mitsubishi Outlander PHEV – the UK’s best-selling plug-in hybrid electric vehicle.

The opening has created a number of new jobs, Europa now boasting a 21-strong team that is able to cater for every requirement of new and existing Mitsubishi owners.

Together with new and pre-owned vehicle sales, Europa Mitsubishi offers full after sales facilities, including servicing, MOT testing and tyre replacement, with all work carried out by manufacturer-trained technicians.

The operation is set to grow even stronger too, Europa Mitsubishi being set to extend its showroom in the autumn to accommodate more vehicles from the fast-growing Mitsubishi range.

Europa chose the Mitsubishi Motors franchise as its vehicles perfectly complement the rest of those in its portfolio and open up the options it is able to offer car buyers.

John Wordsworth, Director, Europa Mitsubishi, said: “We considered some other manufacturers, but the Mitsubishi Motors franchise is a perfect fit for us. The quality and reliability of its vehicles are very good and the model range means we can now offer a hybrid and pick-up truck for the first time, while there’s also great potential in the forthcoming new models. We’ve only been open a few weeks, but reaction has been excellent – customers really appreciate the convenience and know-how that we are able to provide.”

Emma Soble, General Manager Network Development, Mitsubishi Motors in the UK, said: “We’re delighted to welcome Europa to our dealer network. They have an excellent reputation and track record for customer satisfaction, so are perfect to represent Mitsubishi in Sheffield. We look forward to them being a part of our growing success.”

Europa Mitsubishi, is located at Granville Square, 48 Suffolk Road, Sheffield, South Yorkshire S2 4AL. For more information, visit http://www.europa-mitsubishi.co.uk or call 0114 285 9955.