IMI CHOOSES MITSUBISHI HYBRID FOR MOTOR SHOW DISPLAY
VISITORS to this year’s London Motor Show were able to see at a glance how far automotive design has evolved after Mitsubishi Motors in the UK contributed to the eye-catching stand of the Institute of the Motor Industry (IMI).
The brand provided a Mitsubishi Outlander PHEV to assist the IMI in promoting the exciting and ever-evolving opportunities that are available in the motor industry, the cutting-edge hybrid sitting alongside a vintage car to illustrate the sheer advancements in automotive technology and how the IMI adapts to these breakthroughs by continually developing the training that is available to motor industry professionals.
The supply of the game-changing model is the latest development in the work between the IMI and Mitsubishi Motors in the UK, the manufacturer continually collaborating with the IMI to offer industry-leading and officially-recognised training to the huge spectrum of its workforce.
Jenni Tonkin AMIMI, Marketing Events Manager, said: “The London Motor Show was a great opportunity to talk to visitors about the developments of car technology. Having the Mitsubishi Outlander PHEV on the stand, alongside a 1931 Rolls Royce Phantom II, was a fantastic way to demonstrate how the technological revolution in the automotive sector is shifting, as well as the increasing range of skills needed.”
Ray Watts, Training Manager, Mitsubishi Motors in the UK, added: “I’m delighted that the IMI approached us for an Outlander PHEV to be displayed on their stand at the London Motor Show. The model is very relevant in terms of the latest automotive design and also represents our recent work with the IMI and our dealer network to ensure that our technicians are trained to the highest possible standards in the repair and maintenance of what is Britain’s best-selling plug-in electric hybrid vehicle.”