MITSUBISHI Motors Corporation has today revealed the all-new Mitsubishi Eclipse Cross SUV to the world during a packed press conference at the Geneva Motor Show.

Osamu Masuko, CEO of Mitsubishi Motors Corporation introduced the new C-SUV to the world’s media, speaking of how the Mitsubishi Eclipse Cross marks the beginning of a bold new era for the brand and its drive to be a major force in the hotly-contested SUV market.

Leading figures of the UK motoring press visited the stand to witness the reveal, with the sharply-styled new Mitsubishi Eclipse Cross generating a huge amount of interest with its high-quality interior, cutting-edge drivetrain and high levels of connectivity.

Activity on the manufacturer’s stand also included interviews with Tsunehiro Kunimoto, SEO Design Division, Mitsubishi Motors Corporation; Trevor Mann, the new Chief Operating Officer, and Hiroshi Yamauchi, Program Director (C&D-segment), all of which will feature in a brand-new Mitsubishi Eclipse Cross video to debut shortly.

Film crews, including those from the UK, captured the unveiling and highlights of the all-new Mitsubishi Eclipse Cross, while Lance Bradley, Managing Director of Mitsubishi Motors in the UK, conducted a series of one-to-one interviews with high-profile UK automotive journalists.

Reaction to the all-new SUV was overwhelmingly popular, the assembled journalists particularly praising the distinctive style.

Speaking of the new Mitsubishi Eclipse Cross, James Disdale, Chief Reviewer, Auto Express, said: “Having seen it in the metal, rivals like the Nissan Qashqai and Seat Ateca will certainly have a few sleepless nights.”

Dan Powell, Managing Editor, Honest John, added: “It looks fantastic and futuristic. It will definitely give family crossover buyers plenty to think about in 2018.”