LUSCOMBE Mitsubishi in Leeds has won a major industry award.

The dealership, in Low Road, Hunslet, eclipsed hundreds of rivals to take home the coveted ‘Best Use of Video’ award at the prestigious AM Awards 2017, organised by Automotive Management magazine.

As well as being applauded for its innovative use of video on its website and YouTube channel, Luscombe Mitsubishi was also shortlisted for Best Dealer Website, Best Use of Social Media and Excellence in Customer Service.

Robin Luscombe, Managing Director of Luscombe Mitsubishi, was presented with the award at a black-tie ceremony, hosted by BBC presenter Steph McGovern, at the International Convention Centre in Birmingham, with entertainment provided by award-winning comedian Rob Beckett.

He said: “We’re delighted to have won the award. We have had a major focus on enhancing our video in the past year to make our customer experience even more engaging, and it’s great to have the recognition. Video works really well for us and perfectly fits with our emphasis on delivering a transparent and personal service to our customers.”

Luscombe Mitsubishi is no stranger to awards success. Since opening its doors in 2013 it has been awarded a number of accolades by leading industry publications and notably was the Mitsubishi New Dealer of the Year 2014.

Success at the AM Awards has become the benchmark by which the industry judges itself.

The AM judging panel praised Luscombe’s use of engaging content, A/B testing and its active targeting. It said: “It’s a clear winner. Robin Luscombe knows his customers, tests what works and isn’t wasting money sending content to everyone.”

Photo caption: Graham Smithson, Sales Manager, Luscombe Mitsubishi in Leeds, with the dealership’s AM ‘Best Use of Video’ award.